Ghanaian dancehall act and BET Award winner, Stonebwoy has been signed by Zylofon Media to its record label.
Unveiling Stonebwoy as a new addition to the Zylofon family at the company’s office at East Legon on Thursday, June 15, 2017, CEO of Zylofon Media Nana Appiah Mensah said the company’s decision to sign Stonebwoy was based on the artiste’s exceptional artistic abilities and astuteness.
“We agree that a giant artiste like Stonebwoy needs no introduction. Zylofon media as a corporate body has its policies, standard and criteria. Whatever investment that is going to be made we believe we still would have to subject Stonebwoy and all the other artistes we have signed to internal procedures and so every artiste we signed we make sure they will not fail,” he said.
The Business Manager of Zylofon Media, Jenny Cooper also added that “an assigned project manager solely for the artiste will be there to handle all his [Stonebwoy’s] business activities.”
“The company has mapped out strategies to promote, produce, lobby for more and better gigs for the artiste alongside the traditional methods of marketing and investing in the artiste and affiliated products,” she added.
In his response Stonebwoy said he was happy Zylofon added him to their family and hoped his brand and cat will reach higher heights.
“Little do we see ‘unveilings’ like this compared to other countries especially Nigeria with whom we are in a sort of high competition when it comes to the entertainment, music and arts and for African and the global world – the reason being that it is very difficult to even have that form of support and sustain the act to stand up to a certain where generations can be able to point at it and say yes, this is from Africa, this is from Ghana,” Stonebwoy stated.
“Today is remarkable day…I will normally not pay heed to proposals like this… Zylofon Media has good intents for me…let’s welcome and push Zylofon Media because they are here to push creative arts in Ghana,” he further noted.
Zylofon Media which was established few months ago has already signed high life crooner Kumi Guitar and sultry songstress Becca to its record label. They have hinted that in there are more additions to be made to the record label.
According the Public Relations officer of Zylofon Media, Sammy Flex, the signing of Stonebwoy onto Zylofon Media’s record label does not change his already established structures but rather he sees it as an addition to his brand.
Stonebwoy, born Livingstone Etse Satekla , is a Ghanaian afro pop, dance hall and reggae artiste and the CEO of Burniton Music Group.
In 2015, he won Best International Act: Africa at the 2015 BET Awards and Artist of the Year at the 2015 Ghana Music Awards.
By: Kwame Dadzie/citifmonline